W ednesday, I highlighted many of the few downtown businesses that use slogans.
Today, I’m writing slogans for a few of the many that don’t.
Some of these ideas are serious. Some are here for laughs or at least groans.
None are real—yet.
* * *
• The Cannon (a soccer bar): “Shots Fired.”
• The Devil’s Gear (a bike shop): “Heaven on Wheels.” An edgier option: “Ride or Die.”
• Steamed (a Chinese restaurant): “Also Stewed and Stir-Fried.”
• Anesthesia (a smoke shop): “Breathe It In.”
• Derek Simpson Goldsmith (a jewelry maker): “The Gold Standard.”
• Barcade (an arcade bar): “Mashing Buttons, Crushing Beers.”
• Idiom (a fashion shop): “Express Yourself.”
• Secrets (a nightclub): “Pssssst.”
• Sneaker Junkies (a bold designer kicks shop): “Pound the Pavement.”
• Gateway (the community college): “Unlock Your Future.”
• John Davenport’s (a 19th-floor restaurant named for New Haven’s founding minister): “Servin’ on the Mount.”
Written and photographed by Dan Mims. Image features the Devil’s Gear storefront.
