Pure Health Lounge

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Daily Nutmeg says…

Ray Sbrega opened this clean-lined, modern-looking spot in January, an unlikely (and cold) time to start a new business dependent on foot traffic. But now, thanks in part to a nationwide juice-happy cleansing and diet trend, Sbrega’s squeezing, blending and cooking up a perfect storm of healthy eats and drinks for New Haven residents and visitors alike. Sbrega’s young, enthusiastic behind-the-counter team is always busy, always friendly, always helpful and always juicing. “People walk several blocks to see us, which is great—we appeal to pretty much everyone,” he says, taking a quick break on a weekday morning to talk business just before the lunch rush. “New Haven knows what healthy is.”  The smoothies are a fresh blend of locally sourced fruit, fat free frozen yogurt (optional), freshly made to order. Pomegranate Passion rules in New Haven. “It’s because of all the antioxidants, and it tastes great,” Sbrega says. “People have to come down here and try it—it’s an amazing smoothie. It’s the least sweet but definitely the healthiest.” Read more→

The Yale Daily News says…

Yalies now have a new healthy eating option on Audubon St. The Pure Health Lounge, which offers healthy-eating options including sandwiches, wraps, salads, smoothies and frozen yogurt, celebrated its opening at a ribbon-cutting ceremony Tuesday morning. Now that students are back from winter break, Pure Health plans to reach out more to Yale’s campus, added co-owner Patty Sbrega, who is also Ray Sbrega’s wife. Pure Health has been working with the Yale Event Management Association (YEMA) — an undergraduate organization that promotes local businesses — on a marketing strategy. “Once the kids find out we’re here, I think it’ll really boost business,” said Ray. Read more→